Vacation inc.
If you were around last summer you likely encountered the sunscreen that comes out of a whipped cream can. It was (is?) the moment and for good reason. It’s not just the quality (which is apparently pretty good) or the unique delivery, but what really resonates is the world they’ve built around it all.
They’re not just talking retro 90’s they’re wearing sweatbands, clipping coupons, and carrying around a boombox. Sometimes a theme can feel gimmicky or like a costume, but they embody it in a way that feels authentic and is genuinely a delight to experience.
Their site includes the core 5 (shop, about, contact, store locator, and FAQ) but it also includes pages for standout products and IRL events they’re hosting across America, these pages feel like they’re ripped right out of an old school magazine or newspaper.
There aren’t clear credits to the people or studio who designed their site, maybe it was done in-house but whoever created it deserves their flowers because it’s genuinely cool. Instead of going on and on about it or sharing screenshots, we’re going to encourage you to just experience it yourself.
